Our Team

We are an international team of talented and diverse people with a common vision: Make motorcycle riders safer.
We are full of passion and energy and know that what we do is important.

EXPLORE MORE

Yoav is an Israeli entrepreneur, who successfully founded and exited three tech startups. Yoav has over 25 years of experience in hi-tech companies in business and tech. Yoav is mentoring and coaching tech executives and venture partners for MNC’s and global VCs.

Yoav Elgrichi,
Co-Founder & CEO

Kineret is an Israeli entrepreneur and a data analytics and operations expert. A serial entrepreneur who successfully founded, led and exited several companies. Over 20 years of business, big data, market research and leadership experience.

Kineret Karin,
Co-Founder & COO

Guy is an Israeli entrepreneur, AI and computer vision global market expert and shaper. Experienced deep tech start-up founder with over 20 years experience in building innovative technology-based businesses from inception to successful, multi-million dollar operations. Guy was a VP R&D at a listed company and an industry Director at Microsoft APAC.